The USDA approved a research grant to explore using various behavioral psychology techniques to convince school kids to make healthier choices. Suggestions include merchandising fruits and vegetables in attractive baskets instead of bins, placing a salad bar by the check out line and making desserts and snacks cash only.
1. Do we really need to start training elementary kids to fall for sales tricks, even if done with their best interests at heart?
2. When I read “cash only desserts” I see “no cookies for poor kids.” While it is, of course, better for all kids to eat more nutrient rich food than they’re consuming now, it seems a bit paternalistic to give the kids with less money fewer choices.
What do you think, readers?