For years now, MTV hasn’t aired music videos the way they used to in the early days, or even in the 1990s. Even when the channel aired just a few reality shows (The Real World and Road Rules), I remember videos airing in the morning, and of course during TRL and some countdown show with Simon Rex. Although the same videos would get played for weeks at a time (I distinctly remember 2Pac and Dr. Dre’s “California Love” being on heavy rotation), at least they saw the light of day.
Today, I can honestly say I don’t remember the last time I saw a video on MTV. That’s OK; they can change their format if they want. But, the weird thing is they still hold onto a relic of the past that doesn’t go with their current format: the MTV Video Music Awards.
This year’s nominations were just announced, and I have no opinions because I haven’t seen any of them. I have heard about Robin Thicke’s “Blurred Lines” due to its nudity and Miley Cyrus’ “We Can’t Stop” because it shows she’s not Hannah Montana anymore, but that’s it. Part of this has to do with me becoming an old lady (I don’t want to turn 29 in two months!) and part of it has to do with the fact that 9 times out of 10, when you turn on MTV, it will be a rerun of Catfish.
I remember when the VMAs were huge. The biggest bands would play, crazy shenanigans would unfold, and the videos were actually worth watching. The only thing I can recall from recent memory is the whole Kanye/Taylor Swift debacle. Music videos are still being made (and racking up millions of views online), but MTV is no longer the place where they shine. I think it might be time for the YouTube Music Video Awards to start, and for the Moonman to be retired.
What do you think? Do you still see videos on MTV? Should they still have the VMAs?