Content

Persephone Magazine is an online destination for bookish, clever women around the world. Our readers are well-read, active Internet users who engage in reading, commenting, and promoting our content.

Each week day we publish between 15-20 articles relevant to women in society today. We start each day with a lunchtime poll and end each evening at 10:00 p.m. Eastern with an open thread for readers to do with as they wish. In between, we typically cover current events, pop culture (current and retro), women’s issues and women’s history. We have an affinity for writing about popular cult television. Our readers are food aficionados, and we feature vegetarian and vegan foods each week.

This year we’ve become the source for information on Home Improvement actor Jonathan Taylor Thomas, and on how to make your own hanging herb garden.

We’ve helped a high school freshman learn more about Persephone in the media, and we’ve had the pleasure of interviewing several up-and-coming artists.

We celebrated our first year on the web in October, so it was fitting that Buster Blonde’s piece “Don’t EVEN Get Me Started, Mythical Bootstraps Student” went viral before the month’s end.

A typical week may include a variety of subjects, by regular authors as well as guest authors.

Here’s a sampling of some our our regular writers on their favorite topics:

Ipomoea  on A Womb of One’s Own: Pregnant and Pro-Choice
Ruby on Dry Wit: Getting with the Program
Jen on Morbid Curiosity: Cold Balls
Alithanus on Women in Academia: Conversations about the Unexpected
Olivia on Op Ed: To Change a Mind
Sally on Friends, It’s Time for School
Selena, running brackets like a boss in Middlemarch Madness
Coco, posing challenging Perspectives in This Slut Walked…But Now We Have to Talk
We also feel a responsibility to honor those who’ve gone before us, so we run a series called “The Badass Ladies of History,” to which several authors contribute. Two of our favorite installments are Luci on Jane Addams and Tart on Ida B. Wells.

Demographics

Persephone readers are well educated, and tend to live in cities. The majority of our traffic comes from the United States, however, 10% of our readers are in Canada, and 5% are in the UK.

Top States
11% California (regions: Los Angeles, San Francisco, San Diego)
7% New York (NYC)
4% Illinois (Chicago)

According to our readers’ poll, 54% of PM readers are ages 25-34, 35% are 18-24.

45% of respondents have earned or are in the process of earning a post-graduate degree, and 37% have a bachelor’s degree.

What Your Advertising Dollars Buy

By advertising on PM, your ad will be in front of thousands of well-educated female readers between the ages of 18-34.

According to Google Analytics, for the first six months of 2011, readers averaged 2.65 page views per visit, and stayed around for over 4 minutes per visit. With a bounce rate of 57.71%, our readers stick around and read what we’ve published.

Interested in getting your message or brand in front of some of the smartest, well-connected ladies on the Internet?

Email sallyj@persephonemagazine.com for a list of options, rates and packages.

Persephone Magazine Display Ad Special!

To celebrate the recent one-year anniversary of PM, and to bring our readers some of the best women-owned businesses on the web, we are running a special promotion.

125×125 Display Ad Space
Our sidebar has room for exactly FOUR eye-catching 125×125 display ads.

We want to feature the best women-owned businesses on the web: artisans, e-commerce mavens, authors, designers, etc.

Ad time will be sold in two-week increments, running from the first of the month through the fifteenth, and then the sixteenth through to the last day of the month.

Interested? Email sallyj@persephonemagazine.com for rates.