Consumer Psychology in the School Lunch Room

The USDA approved a research grant to explore using various behavioral psychology techniques to convince school kids to make healthier choices.  Suggestions include merchandising fruits and vegetables in attractive baskets instead of bins, placing a salad bar by the check out line and making desserts and snacks cash only.  Read More Consumer Psychology in the School Lunch Room

Mom Bloggers Aren’t So Sugary Sweet

One of the reasons I’m happy to be here at Persephone is that I am able to break out of the mom-blogger mold. Are you familiar with such a mold? It’s the one where the at-home or at-work mom blogs about her kids and life, about parenting, about marriage, and more and more frequently, products and promotions that fit her family. She’s learned about branding, her Twitter avatar matches her blog header, and there’s usually a gmail account thrown in there too. That’s not all mom blogs, but that’s a snapshot. Read More Mom Bloggers Aren’t So Sugary Sweet