What Are We Selling Here?: Super Bowl Sunday, Masculinity, and Commercials That Make You Go, “What?”

Super Bowl Sunday is the most watched televised event in the United States, with over 111 million people tuning in each year. It’s considered a de facto national holiday and, after Thanksgiving, is the second largest day of food consumption. The Super Bowl gets people excited. The Super Bowl is good fun. But the Super Bowl is like any sporting event that depends primarily on advertising – it’s targeted at a male demographic. So what does this all exactly mean? Read More What Are We Selling Here?: Super Bowl Sunday, Masculinity, and Commercials That Make You Go, “What?”

Lunchtime Poll – 8/31

There are some pretty classic commercial jingles out there, and once you start singing them, your friends will probably chime-in. Try it today, starting out with something like “Hold the pickles, hold the lettuce…” and see what happens. You’re singing the rest right now! But that’s not my favorite jingle, and for today’s LTP, I want to know yours. Read More Lunchtime Poll – 8/31

Internet Irony: Yogurt Edition

Ladyblogs and blogs with sections for ladies are writing about Yoplait, after the company pulled an ad after receiving several complaints from individuals with disordered eating. The ad mirrors behavior those with disordered eating work hard to overcome and echos many old tropes linking morality and eating. Read More Internet Irony: Yogurt Edition

Seriously, Bro? You’re Gonna Go Out Looking Like THAT?

I’ve read in a number of places that negative body image is a growing problem among men. More and more, men are feeling the push to have less fat, more muscle, smooth skin, etc. etc. Read More Seriously, Bro? You’re Gonna Go Out Looking Like THAT?

We Try It: Lady Yogurt

We’ve all seen the commercials.   There’s an apparent epidemic stagnation crisis in ladycolons across America, but Jamie Lee Curtis is on the case.  In the spirit of ladysisterhood, we tried the lady yogurt.  We held our heads high in the checkout lane, as the 17 year old fella behind the register asked if it worked and wondered aloud if he should buy some for his mom.  We gamely choked down a 50 calorie, low-fat, sugar-free, aspartame flavored cup of hopes and dreams. Read More We Try It: Lady Yogurt