With the exciting changes happening here at Persephone Magazine, I will no longer be writing the Morbid Curiosity Monday column. Instead, I have been given the opportunity to write a brand new column, which I hope you will love: Favorite Things Friday! Each week, I will be showcasing a different Favorite Thing, selected by none other than Oprah herself.
This week’s Favorite Thing is Ethical Bean Coffee. When I was sent my Harpoâ„¢ care package by courier last week, I was thrilled to find a package of Ethical Beanâ„¢ Bold Coffee inside. I couldn’t believe that I was going to drink the same brand of coffee that Oprah liked! I knew She was placing Her trust in me to do this coffee justice.
I discovered that Ethical Bean not only guarantees their product to be Certified Fair Trade and shade-grown organic, but they also work hard to improve and enrich the communities where their coffee is grown. The owners have especially strong ties to Guatemala (the first growing region they purchased from when their company launched) and the company supports two non-profit organizations benefitting Guatemalan children.
Ethical Bean coffee has an innovative packaging that features a resealable pouch to ensure freshness, and a 2D QR code on the back label that can be scanned with an iPhone app (available for download on Ethical Bean’s website). Scanning the label provides the user with detailed information: from where the coffee was grown, to the best way to prepare your cup, and everything in between! I couldn’t scan my bag, because Oprah never sent me an iPhone. Oh well! Maybe next time!
I made my Ethical Bean Bold coffee with a french press for optimal flavor extraction. The aroma as I poured my first cup was heavenly. When the first drop of coffee met my lips, it was like a choir of angels singing to my brain. But these weren’t ordinary angels. Oh no. These angels were sirens with smooth, seductive voices. Their song enticed me to drink more; drink deeper. The dark, full-bodied flavor played sensuously over my tongue as I explored the depths of my coffee mug. Upon emptying that vessel of its blessed contents, I found that its boldness had awakened in my soul a desire for more of those delights. When I had finally tasted all secret pleasures of my second cup, I was trembling. I felt as though every nerve in my body was alive and satisfied.
I’m sure that Oprah felt exactly the same way.