In a panic because ladies aren’t downing beer like the menz, Molson Coors is continuing its brand assault against good beer by introducing a frothy pink confection they’ve nonsensically named AnimÃ¨e. I hate to break it to Coors, but I’m pretty sure ladies don’t drink their beer because it’s swill, not because it’s not pink.
This product is every ladytrope you’ve ever heard, left to ferment in a barrel made of floral motifs and Carrie Bradshaw’s shoes.
As if the floral bottle and being fucking PINK wasn’t enough, AnimÃ¨e comes in three flavors: clear filtered, crisp rosÃ©, and zesty lemon. I don’t know about you, but if I were to have a serious think on what Coors needs to do to attract women to its brand, creating the beer equivalent of My Little Pony piss wouldn’t even come up.
Source: This Time article, which is an adventure in and of itself.