Wondering what you can expect to see on the shelves this year? Pantone knows. The official Color of the Year for 2012 is Tangerine Tango: “An enticing juicy orange… A vivacious and appealing refresher to enliven anyone’s outlook this spring.”
Pantone is known for their work with color matching. They make it possible for a piece of design work to change hands multiple times and stay true to the original.* What you may not know is that Pantone has taken it upon themselves to become experts in the world of color. They poll artists and designers about trends and inspirations. Every color in the Pantone catalogue has a description of what it looks like and what feelings it evokes. Their resource center is astonishing. If you have capital “F” Feelings about color, go to their website and play for a while. You’ll be glad you did.
One of the services Pantone provides is the fashion color report. After talking to designers about their upcoming looks, they put together a palette of the big colors for the season. This is what women have to look forward to in Spring 2012:
The men’s palette is similar, but a touch more sedate:
I am envious about the dude’s Granita and Grass Green. Hopefully there will be some overlap into the ladies’ fashion colors. The fashion world seems to feel the same way about this coming year as I do: it’s time for things to look up and have a little fun.
*It’s pretty amazing when you think about it. Because of Pantone, you can go from an artist’s sketch, to a digital rendering, to the finished product with the knowledge that your Pantone color will stay the same in every medium. It blows my mind.