1. a magic spell <the girls appeared to be under a glamour – Llewelyn Powys>
2. an exciting and often illusory and romantic attractiveness <the glamour of Hollywood>; especially : alluring or fascinating attraction –often used attributively <glamour stock> <glamour girls> <whooping cranes and “¦ other glamour birds – R. T. Peterson>
1720, Scottish, “magic, enchantment” (especially in phrase to cast the glamor), a variant of Scottish gramarye “magic, enchantment, spell,” alteration of English grammar (q.v.) with a medieval sense of “any sort of scholarship, especially occult learning.” Popularized by the writings of Sir Walter Scott (1771-1832). Sense of “magical beauty, alluring charm” first recorded 1840. As a verb, by 1830s, from the noun.
We live in a society obsessed with the cult of celebrity. This culture is wholly based on the idea of, fascination with and promulgation of glamour. Whether it be the cosmetics industry or Wall Street, nearly every industry in our post-modern world is about getting and attaining glamour. This culture is a house of cards built on something that doesn’t even exist. Glamour is something vampires use to make mortals think they did not see something that they did. Inversely, the culture of celebrity uses glamour to make you see something that is not there. It is just a sleight of hand and a trick of the eye. Glamour does not exist in this dimension. So next time you feel badly about yourself because someone else’s life seems more glamorous than your own, remember that what you are seeing does not exist. You are only seeing what the other person wants you to see.