Pop Culture

31 Days of Halloween with Slay — Day 12, Chick Tracts

Last Halloween, my daughter and her friends returned from trick-or-treating with their usual haul of candy and, as they put it, some “weird little books.” I perked up immediately, suspecting what I soon found out to be true. Someone in the neighborhood was giving out Chick Tracts in lieu of candy. While the kids were disappointed initially, soon they understood why I was excited to see another edition of these incredibly off the wall, often offensive, tone deaf comics that attempted to convert  the reader to a life of Christ by telling them how they’ve already been laying with the Devil.

Chick Tracts first became famous in my social circle after they published “Dark Dungeons.” You may have heard of this particular comic without even realizing it – it promoted the idea that Dungeons and Dragons was game connected with Satan, and that the game head (called “the dungeon master”) had undue influence over the stupid and impressionable teenagers who played it. Parents – obviously less cool parents than you or I or whoever you know who is a parent – were convinced that there was a Satanic plot afoot to recruit teenagers using 20 sided dice. In “Dark Dungeons,” one teenager commits suicide after her character was killed off and another finds that her “mage” character was just training to become a real life witch! Also, the pope is somehow implicated along the line. Of course, anyone who had ever met any gamers knew that this Chick guy had no idea what he was talking about – everyone that played the game in his comic was a girl! There’s never more than one girl per gaming group. That’s, like, the rules of feminism.

Frame from Dark Dungeons Chick Tract. Woman: "Debbie, your cleric has been raised to the 8th level. I think it's time that you learn how to really cast spells." Debbie: You mean you're going to teach me how to have the real power?" Woman: "Yes, you have the personality for it now."

Chick Tracts follow a very simple mix-and-match script. They hate gays/feminism/the pope/Catholics/evolution because it’s against god/a satanic plot. Ok, yeah, they generally only have two resolutions. You are either for Jesus (but not Catholic) or you’re for the Devil (and probably also a Catholic).  You are now probably not going to be shocked to find out that the organization that publishes these fine pieces of literature pushes a fundamentalist religious line (hence, all the Catholic hate). Due to the nature of some of the tracts, the Southern Poverty Law Center classifies Chick Publishing (the parent company) as a hate group.

Another frame from the Dark Dungeons Chick Tract. Woman: "It would have happened sooner or later. Her character was too weak." Debbie: "But the law of our faith is that we can do anything we want as long as we harm no one. But now we have harmed Marcie." (Thought bubble: What have I gotten myself into?)"

Modeled after Tijuana bibles (though one assumes Jack Chick would deny this), each tract follows the same model. They’re approximately 20 pages long, printed on newsprint, with similar simplistic black and white illustrations. The last page or so is always a plea to find Jesus – at least, their approved version of him. The comics first appeared some time in the mid-60s, put out as a “labor of love” by Jack Chick himself. The organization claims that Chick writes every comic himself, though there is some controversy over whether or not Chick is still alive. He has given only one interview since 1974 and he’d be approximately 88 years old today. Considering the rapid pace of tract production, that’s an impressive feat for an octogenarian.

Frames from chick tract. Caption: Sign #1: The great falling away. First frame: Back when pastors and evangelists believed their Bibles were the Word of God they preached hellfire and damnation. (Image of preacher holding Bible, saying "Thus sayeth the lord!) Sin was called sin and they preached righteous and holy living. And God honored their faithfulness." Frame 2: In time, Satan quietly sneaked professors into Bible colleges to poison the students with doubt and confusion. (Image of a professor saying "Jonah's a fairytale!") They sabotaged the Bible and many students lost their faith, causing a spiritual disaster.

Because of the anti-occult, pro-Jesus sentiment of many of the comics, Chick Tracts are popular Halloween treats among religious organizations and individuals. It’s not just my down the street neighbor who orders tracts in bulk and tries to save the souls of little pagans out collecting candy on October 31st. You’ll find them in many churches. Just last year, a Baptist church in Ohio came under fire from its own congregants for handing out the tract “Mean Momma” to children, as the congregation found the comic hateful and un-Christian.

Boy scout holding up pictures of a cat and dog, saying: "My teacher said these are great for a Halloween sacrifice." Voice off panel "She's a witch?" Boy scout: "You idiot! You knew that!"

If you have not experienced the Chick Tract phenomena personally, they do make a rotating selection of their comics available online, including out of print titles like “Dark Dungeon,” which, honestly, I probably should get printed on a t-shirt or something. And even better, for my friends of color, Chick Publishing has kindly “adapted” some of their titles for black audiences. Lucky you!

By [E] Slay Belle

Slay Belle is an editor and the new writer mentor here at Persephone Magazine, where she writes about pop culture, Buffy, and her extreme love of Lifetime movies. She is also the editor of You can follow her on Twitter, @SlayBelle or email her at

She is awfully fond of unicorns and zombies, and will usually respond to any conversational volley that includes those topics.

5 replies on “31 Days of Halloween with Slay — Day 12, Chick Tracts”

Oh man. I used to find these tucked on shelves around Halloween when I worked in a grocery store. All I could think was that the Catholic churches in their area must be a lot more interesting than the one I go to. They seem pretty sure that the Pope his own self is going to give birth to the Antichrist, who will then be trained by the Vatican’s secret armies, and brainwash us all into hating Jesus. I, for one, would buy tickets to this show.

When I was a kid, I would read anything in comic form. You could’ve put the tax code in a comic format and I would’ve read it. I loved Chick tracts, because they were interesting and they were cartoons. But I did always wonder – why did they hate Catholics so much?

Even now, if I go to the website, I know I will get sucked in and read a bunch more just because I like reading comics. I don’t think those tracts have the effect that they meant for them to have.

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