I am lucky to have such talented friends. Maggie, who you may remember from her awesome embroidery series, offered to contribute a great make-up tutorial for the Halloween season. I bet you haven’t figured out your costume yet, so maybe this will help you out some – Slay
Hello, spooky ladies of Persephone! Maggie here with a makeup tutorial for my favorite Disney villain, the Evil Queen from Snow White. I love her because her evil comes from a seemingly random place: she hates for the sake of hate, and when there’s a hot little piece like Snow White frolicking through my forest, damn straight I’m going to steal her fairness.
To achieve this look, I made my eyes appear larger, my nose sharper, and my cheeks more set-in. All of this was achieved through highlighting and contouring techniques. Makeup is magic!
You will need to following supplies:
- Concealer, foundation, whatever your base routine usually is.
- Luminizing primer (can be made by mixing white eyeshadow with moisturizer)
- bronzer (available for $1 from elf at Target if you don’t have any)
- blush
- eyeshadow/eyebrow pencil in dark brown or black
- purple eyeshadow
- black eyeliner-liquid or a felt-tip marker liner. I like this one.
- mascara and/or false eyelashes and adhesive (usually included in eyelash packaging)
- lip liner (cheap stuff is just fine)
- lipstick in a deep crimson red. Very classic.

Apply concealer/foundation/powder per your usual routine.
Now we are going to highlight with a light-collecting primer. You can also mix a white or light sparkly eye shadow with some moisturizer. Using a foundation brush, your little finger, or anything else you prefer, apply the primer down the center of your nose, between the eyes and up in to the center forehead, down the nasal trough, and in the middle of the chin. This is where we want the light to be emphasized.
Now we are going to contour with bronzer. Make a fish face and apply bronzer under the cheekbones. If your cheeks are rather hollow, you won’t need to apply as much as I do, because I have quite full cheeks. Likewise, if your cheekbones are not as defined as mine, use the bronzer to create them! Next, dab a little bronzer on your finger and apply it to either side of your chine, where the jowls begin. This helps to sharpen the chin.
Can you see the definition already? Now, using a foundation brush or something thinner than a blush brush, apply bronzer down each side of the line of primer on your nose. This should hit at the place where the flat-ish part of the nose turns in to the side. Then blend the bronzer down the sides of the nose. This will make your nose appear sharper. As with all of these techniques, use it as needed in accordance with your own bone structure.
Stare in the mirror for a while because WHOA YOU HAVE A DIFFERENT NOSE NOW.
Now it’s time for your eyebrows. Follow your own shape, but extend the length and arch as much as possible.
Try your hardest to make the eyebrows as even and symmetrical as possible! Extend the length far beyond your eye.
Using brown or black eye shadow, contour the shape of your crease. If you don’t have one like me, create one smack dab between your lash line and brow.
Fill your lashes with a bold purple color. Instead of brushing the shadow, use the brush to dab pigment on to the skin to create a more saturated effect. Then, add a light glittery shadow around the upper and lower lash lines, again dabbing, not brushing.
Now we are ready for eyeliner. Practice a steady line on your hand, then line each lid to the edge of the purple shadow, wherever that hits. Line the lower lid lightly and connect at the outer corner of the eye.
Now: This is going to sound really stupid, but bear with me. We are going to use the liner to draw on lashes, making the eyes appear much larger. Using the liner, start by extending the initial wing in to an upward curve, then add a couple more as you see fit.
See? It doesn’t look as weird as it feels. Now add mascara and fake lashes. There is a great tutorial here.
Finally, it’s time for the lips. Line with a lip pencil, accentuating the cupid’s bow. If your lips are thin, add a little volume with the pencil.
Fill the lips with a deep crimson lipstick.
Now you’re done! Spend the rest of your time practicing your meanest look! MUAHAHA
*Note* even if you are not dressing up as the evil queen, many of these techniques can be adapted to fit the needs of your costume. I hope this tutorial gave you some insight in to the power of contouring and highlighting. It really is magical.
8 replies on “31 Days of Halloween with Slay — Day 25, Guest Post – Evil Queen Makeup”
I’m doing a jazz corpse for my aunt’s party tomorrow and was actually going to go check out drag makeup tips until I saw this. Thanks!
Glad you like it! I learned so much of what I know about makeup, especially contouring and highlighting, from drag, because the art form requires you to change your bone structure. It never fails to amaze me with how easy it is to totally change your face.
SPeaking of, I was watching the Addams Family the other day, and I noticed that Morticia’s makeup is shaded with dark greys and blacks. That may be useful to you!
http://www.wearysloth.com/Gallery/ActorsH/8445-210.gif
thanks!
I saw the Evil queen’s costume in the store and thought, that would be fun. With the makeup it could be perfect!
This might be my new every day look.
Is there anything wrong with wanting to use this look outside of Halloween?
I think that Maggie looks stunning in the final photos.
Thank you! I usually don’t wear nearly this much makeup, but I’m growing accustomed to the way it looks.