31 Days of Halloween

31 Days of Halloween — Day 14, Chick Tracts

A few Halloweens ago, my daughter and her friends returned from trick-or-treating with their usual haul of candy and, as they put it, some “weird little books.” I perked immediately. Someone in the neighborhood was giving out Chick Tracts in lieu of candy. While the kids were disappointed initially, soon they understood why I was excited to see these incredibly off-the-wall, often offensive, tone-deaf comics that attempted to convert  the reader to a life of Christ by telling them how they’ve already been laying down with the Devil.

Chick Tracts first became famous in my social circle after they published “Dark Dungeons.” You may have heard of this particular comic without even realizing it – it promoted the idea that Dungeons and Dragons was a game connected with Satan, and that the game head (called “the dungeon master”) had undue influence over the stupid and impressionable teenagers who played it. Parents – obviously less cool parents than you or me – were convinced that there was a Satanic plot afoot to recruit teenagers using 20-sided dice and Doritos. In “Dark Dungeons,” one teenager commits suicide after her character was killed off. Another finds that her “mage” character was just training to become a real life witch! Also, the Pope is somehow implicated along the line. Anyone who had ever met any gamers knew that this Chick guy had no idea what he was talking about – everyone who played the game in his comic was a girl! There’s never more than one girl per gaming group. That’s, like, the rules of feminism.

Frame from Dark Dungeons Chick Tract. Woman: "Debbie, your cleric has been raised to the 8th level. I think it's time that you learn how to really cast spells." Debbie: You mean you're going to teach me how to have the real power?" Woman: "Yes, you have the personality for it now."

Chick Tracts follow a very simple mix-and-match script. They hate gays/feminism/the Pope/Catholics/evolution because it’s against god/a satanic plot. There are only two resolutions. You are either for Jesus (but not Catholic) or you’re for the Devil (and probably also a Catholic).  You will now not to be shocked to discover the organization that publishes these fine pieces of literature pushes a fundamentalist religious line (hence, all the Catholic hate). Due to the nature of some of the tracts, the Southern Poverty Law Center classifies the parent company, Chick Publishing, as a hate group.

Another frame from the Dark Dungeons Chick Tract. Woman: "It would have happened sooner or later. Her character was too weak." Debbie: "But the law of our faith is that we can do anything we want as long as we harm no one. But now we have harmed Marcie." (Thought bubble: What have I gotten myself into?)"

Modeled after Tijuana bibles (though one assumes Jack Chick would deny this), each tract follows the same model. They’re approximately 20 pages long, printed on newsprint, with similar simplistic black and white illustrations. The last page or so is always a plea to find Jesus – at least, their approved version of him. The comics first appeared some time in the mid-’60s, put out as a “labor of love” by Jack Chick himself. The organization claims that Chick writes every comic himself, though there is some controversy over whether or not Chick is still alive. He has given only one interview since 1974 and would be approximately 88 years old today. Considering the rapid pace of tract production, that’s an impressive feat for an octogenarian.

Frames from chick tract. Caption: Sign #1: The great falling away. First frame: Back when pastors and evangelists believed their Bibles were the Word of God they preached hellfire and damnation. (Image of preacher holding Bible, saying "Thus sayeth the lord!) Sin was called sin and they preached righteous and holy living. And God honored their faithfulness." Frame 2: In time, Satan quietly sneaked professors into Bible colleges to poison the students with doubt and confusion. (Image of a professor saying "Jonah's a fairytale!") They sabotaged the Bible and many students lost their faith, causing a spiritual disaster.

Because of the anti-occult, pro-Jesus sentiment of many of the comics, Chick Tracts are popular Halloween treats among religious organizations and individuals. It’s not just my down the street neighbor who orders tracts in bulk and tries to save the souls of little pagans out collecting candy on October 31st. A lone gentleman was giving them out in front of Sam’s Club one weekend. I’ve found them in coffee shops and stuck in books at the public library. They’re readily available at many churches. In 2011, a Baptist church in Ohio came under fire from its own congregants for handing out the tract “Mean Momma” to children, as the congregation found the comic hateful and un-Christian.

Boy scout holding up pictures of a cat and dog, saying: "My teacher said these are great for a Halloween sacrifice." Voice off panel "She's a witch?" Boy scout: "You idiot! You knew that!"

If you have not experienced the Chick Tract phenomena personally, they do make a rotating selection of their comics available online, including out-of-print titles like “Dark Dungeon,” which, honestly, I probably should get printed on a T-shirt or something. And even better, for my friends of color, Chick Publishing has kindly “adapted” some of their titles for black audiences. Lucky you!

A version of this article first appeared in our 2012 Halloween series. 

By [E] Slay Belle

Slay Belle is an editor and the new writer mentor here at Persephone Magazine, where she writes about pop culture, Buffy, and her extreme love of Lifetime movies. She is also the editor of You can follow her on Twitter, @SlayBelle or email her at

She is awfully fond of unicorns and zombies, and will usually respond to any conversational volley that includes those topics.

2 replies on “31 Days of Halloween — Day 14, Chick Tracts”

I’ll guess your Christian school was not a Catholic one? I went to Catholic school and we never had these things around — it wasn’t until I was an adult that discovered that many of the Chick Tracks are anti-Catholic.

Thanks for the link to the Titanic one! I am not at all surprised to hear about The Story of Ham. I’m sure that they’d still be publishing it if they thought they could get away with it.

Oh, Chick Tracts! I went to a Christian elementary school and Chick Tracts were a bit of a collectors item among the students. They were like comic books, but not the “tools of Satan” as Principal Coleman called my copies of The Flash he ripped into a thousand pieces before I received 3 swats from the 5 foot tall wooden paddle named Goliath. (Side note: why would you name you paddle after someone who was killed by a small boy?)

I remember the exact Chick Tract that made me think this who Hellfire and Damnation this was a crock of shit: It was this one about the Titanic. You can read it here: We were studying the Titanic in class and I was fascinated by the story. But when it came to this tract, the idea that everyone who died on the Titanic went to hell really bothered me for some reason. I mean, even the poor people who were barred from even getting to the lifeboats? Even the kids? WHAT THE FUCK KIND OF GOD DOES THAT!?

There was also a tract that said Black people were meant to be enslaved and suffer because THE BIBLE (The Story of Ham), but I will note that particular tract is NOT on their website. I remember showing that book to my mother, her heaving a heavy sigh, and saying, “I’ve got to find you another school…”

Leave a Reply