Serious Business

The Future of Persephone Magazine

As you’ve noticed, I’m sure, we’ve dropped off content by quite a bit. This post is to explain why, and to talk a bit about our future. Lest I bury the lede, the most important takeaway is that we’re not going anywhere. Pmag will stay online as long as the server bill gets paid, and that’s not currently a huge deal.

First, the good news. Our bill is all paid through January 2017. We have a new host, and we pay annually. The hosting company is new, and run by a friend from my job, and it’s both the best and least expensive hosting we’ve had. So we’ve got a home, and it’s our own home, we’re not beholden to anyone but ourselves, and all our content remains 100% our content. We’re not moving to Medium, or Facebook, or whatever new fancy thingamabob comes along.

We’re also not beholden to advertisers, because other than the periodic BlogAd, it was not worth the ever-increasing hassle for the ever-diminishing returns. We’re privately funded for now, and for the foreseeable future. Our overhead is pretty low, especially now, while it’s quiet. You’re, of course, more than welcome to chip in via PayPal, if you want.

We’ll still be publishing new content, as well, but we’re not going to be as active as we were in our biggest moments. I know we’ll be back, stronger than ever, but now isn’t the time, for a variety of reasons.

  1. Our core people have been sucked into our paying jobs to the point we’re all twitchy and exhausted. We’re flung to all corners, and buried up to here with real life. Lots of it is great stuff, some of it is not so great, but we’re all stretched so thin there’s been very little time left for Pmag. Or our families. Or hobbies. Or sleeping. We still have our box wine, and we still decant it like goddamn ladies.
  2. It’s a hellscape out there for independent publishers. All of the sites my delusions of grandeur allowed me to think were our competitors are going dark, getting sued, going under, cutting content, moving to Medium (ugh.), or getting bought by an even larger media company. Ad rates have plummeted across the board for years, and even your tech-illiterate drunk uncle uses AdBlock now. Additionally, ad content has taken a turn for the shittier, and using an ad service means giving up a lot of control over what type of ads run on a site.

There will always be a need, and a demand, for truly independent media. Right now, it’s nearly impossible to create independent media in a way that’s sustainable, let alone profitable. We’re not giving up, but we need a minute to figure out the best path to take, and to give the landscape we’re trying to carve a tiny sliver into a chance to stabilize. In the meantime, you’ll still see pieces from our team when we can find a few minutes to get it out.¬†We encourage you to continue to enthusiastically support all of your favorite indie sites, and demand more from non-independent sites.

By [E] Selena MacIntosh*

Selena MacIntosh is the owner and editor of Persephone Magazine. She also fixes it when it breaks. She is fueled by Diet Coke, coffee with a lot of cream in it, and cat hair.

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